Aman and Rosa Alpina sign partnership agreement

Rosa Alpina will open for the winter season on 11 December 2020

Continuing their story in Italy, renowned hotel brand Aman has signed a partnership agreement with Rosa Alpina Hotel & Spa in San Cassiano in Italy’s monumental Unesco listed Dolomiti mountains. Aman’s second hotel in Italy, Rosa Alpina will follow in the footsteps of Aman Venice which has been home to the Arrivabene Family for over 200 years.

This forthcoming Aman will echo this family spirit under the ownership of the Pizzinini family who have been firmly at the helm for three generations, residing at the property since 1939.

Under the terms of the agreement, Aman will integrate marketing services and sales, as well as operations on the ground in an initial phase that will span the next 18 months. Evolving judiciously over the years to come, and after significant investment, the long-term partnership will see Rosa Alpina become a fully branded Aman in December 2022 – in time to welcome guests for the winter season.

Very much in line with the Aman philosophy, Rosa Alpina offers subtle glamour, exceptional service and expansive spaces providing a sanctuary for guests wishing to explore the hotel’s breathtaking surroundings.

“Aman has always prided itself on offering unique experiences in remarkable settings and our partnership with Rosa Alpina will deliver just this. We are fortunate to have the opportunity to work with the Pizzinini family, in particular Hugo and Ursula, and we look forward to maintaining and celebrating the history of the property all while uniting it with Aman’s philosophy. We will unveil Rosa Alpina as Aman Rosa Alpina in 2022 in what will be our 14th UNESCO site.” said Vladislav Doronin, Chairman and CEO of Aman.

Rosa Alpina’s 52 rooms and suites afford visitors 1,200 kilometers of ski slopes within the Dolomiti Superski region, while in summer and autumn, visitors can unearth the Dolomites’ dramatic valleys on foot, bike or by climbing their vertical walls.

While adventure is at the heart of the matter, the on-site 3* Michelin restaurant, St. Hubertus is an indulgent foray into Italian cuisine, where the hotel’s Executive Chef, Norbert Niederkofler is set to continue his journey with Aman, having served as a consultant at Aman Venice since 2019.

Meanwhile the garden-level spa, indoor pool, gym and hammam provide a place of peace, synonymous with that of an Aman.

Speaking on the partnership Hugo Pizzinini, Rosa Alpina Managing Director, commented “Having long followed Aman’s pioneering approach to hospitality, we are proud to be partnering with a brand whose family ethos aligns so well with ours. We look forward to embarking on this new chapter for Rosa Alpina, with Aman as the trusted guardians of our legacy.”

A family affair, Aman’s partnership with Rosa Alpina will extend the brand’s European portfolio in a location where adventure and escapism combine, creating a sanctuary in one of the world’s most unassuming locations.

Rosa Alpina will open for the winter season on 11 December 2020, closing 5 April 2021.