Noūs Santorini

Infusing Cycladic History with Contemporary Twists

YES! Hotels Group has been making waves in Greece’s hospitality scene for years with its dedication to boundary-pushing art and design. This reputation was cemented with the group’s debut property Semiramis, a playful retro-pop-infused property envisioned by Karim Rashid, which was followed by the NEW Hotel, a gesamtkunstwerk by the Campana brothers, and Periscope, a bold foray with contemporary Greek art at its heart. Come early summer 2022, YES! Hotels will move beyond its Athenian home to unveil its newest property, and its first on an island: Noūs Santorini, nestled in the region of Messaria.

One of the island’s largest retreats, Noūs Santorini will provide ample public and private spaces, while blending Santorini’s history with contemporary flair. Lush gardens will give way to nested bungalows that simultaneously mimic the slope of the landscape and reflect the staggered structures that abound in traditional Cycladic architecture. Raw natural materials like willow and volcanic stone—to be used in everything from window shutters to claustra to lighting fixtures—will further mirror the surrounding environment. The hotel will also feature three food and beverage options, with a focus on local, organic cuisine and wines. At the Noūs Santorini Spa and the nearby organic vitamin bar, the guiding principles of Ef Zin (the Greek principle of well-being) will establish an ethos of holistic self-care.

As with all YES! Hotels Group properties, art will also play a key role, both visibly and behind-the-scenes. A number of young Greek contemporary artists will create site-specific works for the property, while the landscaping will take inspiration from ancient wall paintings in the nearby village of Akrotiri. The prehistoric frescoes depict rivers and subtropical landscapes; at Noūs Santorini, such scenes will be brought to life in an array of xeric grasses, a Nerium grove, an herb garden, and more.

Each of these accommodation is like a new side of the same coin, different and yet familiar. Separate elements of Bhutanese customs are interwoven with the impeccable Feng shui and rustic luxury of interiors curated by architect Kerry Hill. To discover each of these 5 lodges, guests have but to embark on a 12-night journey into the heart of local culture, led by a private guide and suited to individual requests.